Back in the Early Windsurfing Days
Shore Incorporated had its humble beginnings as North
Shore Productions in a basement room and garage in the
Pucker Huddle area of White Salmon, WA in 1988 - 89. This
space was home to Mark Brady who had the original vision
to “pad the world’ and launched our company.
Mark was an avid windsurfer, originally from Michigan
and moved to the Gorge to pursue his passion. The first
two products produced were tie die t shirts and fairly
heavy, dense windsurfing board deck pads. Within a few
months, we had moved to a small factory space in White
Salmon and were producing the pads that quickly became
a household name (at least in windsurfing households) Gorge
Jumpadz. These light weight foam windsurfing footpads and
soon there after footstraps were all cut out using a steel
rule die and hand drill attached to a car jack to “die
cut” the pieces.
NSI Goes High Tech and Relocates to Hood River
1991 saw major improvements in location
and technology. NSI moved from the North Shore of the
Columbia River to the South Shore – Hood River,
OR. With the company now selling internationally and growing
rapidly, we had the needed cash flow to rent a larger
space and add needed equipment and employees. At the end
of ’91 Mark sold the company to a trio of employees,
one being his original partner Nelson Rolens and the other
two, who have owned and run the company jointly since
1994, Michael O’Gorman and Brenda Davoren.
NSI Introduces the Kayak Industry's First Pre Cut, Multiple Sized Outfitting Padz
NSI up to this point had been active only
in the windsurfing market with just a few other non-windsurfing
related products. With new ownership in place that brought
diverse interests and vision, NSI launched an innovative
line of kayaking accessories. Along with the foam and
fabric products we manufactured, we also began adding
other manufacturers products that we distribute to our
ever expanding, worldwide distribution/dealer network.
The kayak line took off and since Hood River was one of
the countries premier locations for kayaking (as well
as windsurfing), it is no wonder that cutting edge products
continued to flow from NSI.
Then Came Kiteboarding and More Innovative Firsts from NSI
Since NSI was known throughout the world
as a leader in the windsurfing footpad market it was a
natural transition into the kiteboarding market. Early
custom board builders were crossing over from windsurfing
boards to kite boards and using NSI padz on their kiteboards.
NSI saw this new sport emerging and enthusiastically jumped
on board. Again Hood River was a natural venue for early
kiteboarders and industry inventors looking for a design
house/manufacture to bring new products to market. NSI
was well positioned to be that company. We had proven
over the preceding ten years that we were a company that
embraced new emerging markets and had the ability to design
and produce quality products. We also had the ability
to develop the distribution/dealer base to quickly and
efficiently get these products to market.
R & D, Custom Product Development and Re-Engineering Products
During the period between ’94 and
present, NSI has also designed and re-engineered many
products outside of the windsurfing, kayaking and kiteboarding
markets. These products were manufactured for other companies
or for our distribution. Recently, one of the most trendy
of these products has been the Bounce Board Tramp Board.
This foam snowboard shaped board is strapped to your feet
and used on a trampoline to practice snowboard, skateboard
and wakeboard tricks. Kiteboarders also use the product
to hone their aerial moves. Bounce Boards are also very
popular for the everyday backyard trampoline user.
Thank You for 18 Years of Success!
The employees and owners of NSI would like
to thank all our business partners and customers for 18
years of patronage. We feel very fortunate to work in
the industries we love and live in place like Hood River,
Oregon. This would not be possible without the support,
feedback and encouragement we receive from our network
of business partners, customers and friends. We wish everyone
All The Best.